Reinventing the Business Model Through Profitability and Cost Management is a thought-leadership webcast designed for finance, strategy, and business leaders seeking to move beyond traditional cost control toward true value creation.
In this session, participants will explore how profitability and cost management can be used as strategic design tools to shape business models, reinforce differentiating capabilities, and improve decision-making across pricing, customer mix, capacity, and value streams. Rather than treating cost management as a defensive exercise, the session reframes it as an economic architecture choice tightly linked to the organization’s value proposition.
Led by Pedro San Martin, CPA, a finance transformation leader with over 20 years of experience across financial services, healthcare, and telecommunications, the webcast bridges strategy and execution through decision-relevant profitability insights. The discussion integrates real-world examples, modern costing approaches (including ABC/M), and practical frameworks that help organizations distinguish between costs to eliminate and costs to protect.
Aligned with the mission of the Institute of Management Accountants Profitability & Cost Management Shared Interest Group, this event emphasizes learning, leadership, and innovation, empowering finance professionals to evolve from explaining results to architecting sustainable future value.