Small Business Shared Interest Group

I recently published a short blog in the Professional Ethics SIG highlighting five key questions every business owner should be asking when reviewing their financials.

I'd really value your thoughts-feel free to take a look and share your comments using the link below:

The 5 Questions Every Business Owner Should Ask About Their Numbers

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Tala Khalifeh CMA
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Thanks for this insightful post, @Tala Khalifeh!

This hits home. Numbers can look clean on paper, but the story behind them is where the real risk lives. Your questions make that so much easier to see. Really appreciate this.

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Jennifer Pinder, CMA, MBA
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Thank you Jennifer! I'm glad you liked it

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Tala Khalifeh CMA
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Original Message:
Sent: 05-20-2026 08:03 PM
From: Jennifer Pinder
Subject: The 5 Questions Every Business Owner Should Ask About Their Numbers

Thanks for this insightful post, @Tala Khalifeh!

This hits home. Numbers can look clean on paper, but the story behind them is where the real risk lives. Your questions make that so much easier to see. Really appreciate this.

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Jennifer Pinder, CMA, MBA
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Thank You Tala Khalifeh, for sharing your insightful thoughts. It's knowing which questions to ask that's important. I will definitely be taking thought of your post to decide how I can utilize it for my finance team. The numbers definitely should not be the driver of our ethics and culture. Rather how we pursue those numbers should be driven by our ethics and culture. 

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Samuel Smith, CMA, CSCA, MBA
Controller/Office Manager/HR Manager
Kirksville, MO
United States
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Thank you, Samuel! Comments like yours are exactly why I love writing about this.

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Tala Khalifeh CMA
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Original Message:
Sent: 05-21-2026 01:42 PM
From: Samuel Smith
Subject: The 5 Questions Every Business Owner Should Ask About Their Numbers

Thank You Tala Khalifeh, for sharing your insightful thoughts. It's knowing which questions to ask that's important. I will definitely be taking thought of your post to decide how I can utilize it for my finance team. The numbers definitely should not be the driver of our ethics and culture. Rather how we pursue those numbers should be driven by our ethics and culture. 

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Samuel Smith, CMA, CSCA, MBA
Controller/Office Manager/HR Manager
Kirksville, MO
United States
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