IMA26 is coming up June14-17 in Tampa, and it's a great opportunity to connect in person and dig into the topics you care about. Here's what's on the agenda specifically for Profitability & Cost Management:
▸How to Measure Anything by Managing Uncertainty | June 16, 10:15 a.m.
▸Tariffs, Taxes, and Corporate Strategy: Navigating Profit Margins in a Trade War Environment | June 16, 11:45 a.m.
▸The Psychology of Pricing: Using Behavioral Economics to Strengthen Value Perception and Profitability | June 17, 11:45 a.m.
And don't forget, we're also getting together for the IMA Shared Interest Groups Roundtable Luncheon on Wednesday, June 17 from 12:45 to 1:45 p.m.
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Morgan Del Rio
Director, Integrated Marketing
IMA
morgan.delrio@...------------------------------