Hessel,
A very thoughtful response. I'm curious what others think about EVA, ROI, or share price as a performance metrics?
I find EVA useful, but some find it confusing and some academics tend to view it as a flawed metric.
ROI often depends on the denominator of Investment - What should go into that figure? Only capital expenses or all expenses? What about fully depreciated assets - should they be factored in? How?
Share price is subject to fluctuations in the macroeconomic environment outside of individual control. How do you address that?
I don't mean to criticize the response, but there are naturally pro's & con's with every performance measurement. I think it is valuable to discuss them.
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Larry White CMA,CFM,CSCA
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Original Message:
Sent: 12-07-2024 01:44 PM
From: Hessel H. Brouwer
Subject: Performance Management: What should a new COSO Governance Framework cover?
This is a great question, and a big one. For brevity, a few thoughts:
- One thing that can go wrong is focusing on the wrong metrics. A reason can be that the customer and its needs are not really understood. This problem gets aggravated when paired with a poor incentive system, particularly focusing on the wrong, overly specific, and ridig KPI's (the Wells Fargo cross-selling scandal comes to mind).
The following actions would address the issues mentioned above:
- Conceiving a strategy addresses a strong customer understanding. Why do our customers do business with us rather than with our competition?
- Focusing on relative measures like market share and profitability compared to industry peers
- Having comprehensive measures like EVA, ROI, or the companies' share price rather than limiting to one-dimensional KPIs like Sales, EBIT, or number of customers
Some principles come to mind:
- Performance metrics are both industry specific and relative to the organizations' strategy, structure and culture. They need to be tailored.
- Performance metrics should be closely linked to the strategy
- Performance metrics align the interest of the management with the ultimate stakeholders (shareholders, members, …)
We'll be talking about these topics a lot in this shared interest group. I love to hear what others think.
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Hessel H. Brouwer CMA, CSCA
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