Performance Management Shared Interest Group

  • 1.  EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-01-2025 05:02 PM

    EVA is a financial performance metric that measures true economic profit by subtracting the full cost of capital from a company's net operating profit after tax (NOPAT).
    EVA = NOPAT – (Invested Capital × Cost of Capital)

    Its strength lies in combining profitability, capital efficiency, and cost of capital-the three pillars that determine value creation for investors. Unlike traditional earnings or return metrics, EVA offers a single, integrated measure of whether a business is truly creating value above its capital costs.

    But while conceptually powerful, EVA also comes with challenges:

    • It's often seen as a "black box" due to the adjustments required to strip away accounting distortions.

    • EVA can penalize long-term investments by relying on accounting profit, which often understates value creation due to expensing R&D and other long-term initiatives upfront

    • Without financial literacy across the organization, employees may struggle to see how their actions impact EVA.

    Still, when broken down into operational drivers and paired with training, EVA can become a practical management tool-even for frontline decision-making.

    I'm curious-have you used EVA or economic profit in your organization or client work?
    How do you handle the trade-off between simplicity and economic accuracy in performance measurement?



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    Mikhail Pilosyan CMA
    Director/Manager
    Meilen
    Switzerland
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  • 2.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-04-2025 12:07 PM

    Mikhail,

    You raise excellent points about EVA.

    As I see it, performance information should relate as clearly as possible to the actual operations of the organization.  Frequently, traditional financial reporting information does not do that well.  I would also agree that EVA adds a layer of abstraction, but in the end is more reflective of long-term value creation.   

    I am an advocate of maintaining an internal decision support information that is reconciled on periodic basis with financial accounting information, not in detail, but to a level that provides confidence to Executives and the Board.



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    Larry White CMA,CFM,CSCA
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  • 3.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-07-2025 10:54 AM

    As Mikhail states, EVA has it's challenges, like any management / measurement system, which I'll refer to as decision support.  A robust system needs to:

    1. Reflect the economic value creation to Shareholders / investor / members (depending on the organization type) arising from management decisions
    2. Be grounded in real numbers, either fully factually-based (e.g. straight cash generation) or guided by accepted norms (GAAP, IFRS, Taxable income)
    3. Resistant to 'manipulation' of the objective or achievement by non-disinterested parties (executive leadership)
    4. Operationalizable to sub-units of an overall corporate structure, to enable decision making and evaluation at lower levels of the organization.
    5. Coupled with a clear set of responsibilities and authorities that serve to optimize the entire organization.

    This last two are the hard bits, and where I have seen EVA (and other models) start to fall apart.  Companies who seek integration across business units and economies of scope have difficulty assigning true cost of capital charges to business units, or identifying individual profit generation to one particular business  (Think about discounting across product lines for a specific client and how they could vary from client-to-client). 

    The companies who follow a more silo approach, where products don't tend to interact, have an easier time with this, but are then often viewable as independent investments, subject to a number of market-oriented evaluations.  Even in these, it can be a struggle to determine the decision making process for functions (how much do sales, production, and R&D each contribute to EVA?  If R&D's value won't be seen for 2 years in product sales, how does this year's EVA affect them?)

    Like many investment evaluations, EVA is a fairly good company-wide or isolated-segment evaluation technique, but more intellectual than operational, especially in larger organizations.  It may be best used for strategic evaluation and decision, but a bit less operational than some other metrics.  



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    Russ Porter
    Professor of Finance, Sacred Heart University
    Ridgefield, Connecticut, USA
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  • 4.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-08-2025 05:15 AM

    I fully agree with Russ Porter.  In addition to this  these measures have limitations in arriving at the Cost of acquiring and retaining the customer and Life time Customer Value.



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    Javvadi Rao CMA,CFM,CIA,FCMA
    Chief Executive Officer
    Hyderabad
    India
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  • 5.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-13-2025 12:30 PM

    Great summary, Russell-thank you. I completely agree that the real challenge with EVA is operationalizing it and setting clear, actionable goals at different levels of the organization.

    In my experience, I've had some success breaking down capital return metric into more intuitive elements using a simplified DuPont tree. It helped create line-of-sight for non-financial managers by showing how margins, asset use, and capital cost interact-without overwhelming them with financial jargon.

    Have you used a similar approach, or something else that worked well in practice?

    Another one particularly tricky issue I've faced is applying WACC at the company-wide level-especially here in Switzerland, where the low interest rate environment makes it hard to justify a WACC in the high single digits. In some cases, it made positive EVA nearly impossible, even when the business was clearly performing well.
    Curious how you've approached this in your experience.



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    Mikhail Pilosyan CMA
    Director/Manager
    Meilen
    Switzerland
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  • 6.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-09-2025 09:19 AM

    Thank you Larry and I agree the metric should be linked to the actual operations so that it is understandable and "actionable" for departments other than Finance. Can you elaborate on the kind of decision support information that you would you recommend using for EVA? 



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    Mikhail Pilosyan CMA
    Director/Manager
    Meilen
    Switzerland
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  • 7.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-09-2025 09:40 AM
      |   view attached

    I've attached an article I drafted with an EVA practitioner that supports and explains the integration of EVA and internal decision support.

    I hope Performance Management SIG members find it interesting.



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    Larry White CMA,CFM,CSCA
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  • 8.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-13-2025 12:09 PM

    Thank you, Larry-this document is a very insightful and comprehensive overview of EVA. One area I found particularly valuable is the application of EVA in forward-looking planning and decision-making-especially when it can be compared later to actuals.

    Are there standardized or commonly accepted guidelines for EVA adjustments? And what sources would you recommend to someone looking to implement EVA in practice-either at a high level or more operationally?



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    Mikhail Pilosyan CMA
    Director/Manager
    Meilen
    Switzerland
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  • 9.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-13-2025 02:43 PM

    I heard that this is a very good read. 

    The EVA® Revolution: Unlocking the True Economic Profit Potential of Your Company" by Stern Stewart & Co. (Joel M. Stern and John S. Shiely)



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    Akomu Omoye Okoh

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  • 10.  RE: EVA-Is the Performance Metric Fit for Purpose?

    Posted 07-20-2025 04:06 PM

    Thank you Akomu. I could also find couple of sources from ISS (Institutional Shareholder Services). Some material is free on their web page https://www.issgovernance.com/eva/ but the specific guidelines for accounting adjustments require a subscription. Another good source I found is "The EVA Challenge: Implementing Value-Added Change in an Organization" by Joel M. Stern.  



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    Mikhail Pilosyan CMA
    Director/Manager
    Meilen
    Switzerland
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