I fully agree with Russ Porter. In addition to this these measures have limitations in arriving at the Cost of acquiring and retaining the customer and Life time Customer Value.
Original Message:
Sent: 07-07-2025 10:53 AM
From: Russell Porter
Subject: EVA-Is the Performance Metric Fit for Purpose?
As Mikhail states, EVA has it's challenges, like any management / measurement system, which I'll refer to as decision support. A robust system needs to:
- Reflect the economic value creation to Shareholders / investor / members (depending on the organization type) arising from management decisions
- Be grounded in real numbers, either fully factually-based (e.g. straight cash generation) or guided by accepted norms (GAAP, IFRS, Taxable income)
- Resistant to 'manipulation' of the objective or achievement by non-disinterested parties (executive leadership)
- Operationalizable to sub-units of an overall corporate structure, to enable decision making and evaluation at lower levels of the organization.
- Coupled with a clear set of responsibilities and authorities that serve to optimize the entire organization.
This last two are the hard bits, and where I have seen EVA (and other models) start to fall apart. Companies who seek integration across business units and economies of scope have difficulty assigning true cost of capital charges to business units, or identifying individual profit generation to one particular business (Think about discounting across product lines for a specific client and how they could vary from client-to-client).
The companies who follow a more silo approach, where products don't tend to interact, have an easier time with this, but are then often viewable as independent investments, subject to a number of market-oriented evaluations. Even in these, it can be a struggle to determine the decision making process for functions (how much do sales, production, and R&D each contribute to EVA? If R&D's value won't be seen for 2 years in product sales, how does this year's EVA affect them?)
Like many investment evaluations, EVA is a fairly good company-wide or isolated-segment evaluation technique, but more intellectual than operational, especially in larger organizations. It may be best used for strategic evaluation and decision, but a bit less operational than some other metrics.
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Russ Porter
Professor of Finance, Sacred Heart University
Ridgefield, Connecticut, USA
Original Message:
Sent: 07-04-2025 12:07 PM
From: Larry White
Subject: EVA-Is the Performance Metric Fit for Purpose?
Mikhail,
You raise excellent points about EVA.
As I see it, performance information should relate as clearly as possible to the actual operations of the organization. Frequently, traditional financial reporting information does not do that well. I would also agree that EVA adds a layer of abstraction, but in the end is more reflective of long-term value creation.
I am an advocate of maintaining an internal decision support information that is reconciled on periodic basis with financial accounting information, not in detail, but to a level that provides confidence to Executives and the Board.
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Larry White CMA,CFM,CSCA
Original Message:
Sent: 07-01-2025 05:01 PM
From: Mikhail Pilosyan
Subject: EVA-Is the Performance Metric Fit for Purpose?
EVA is a financial performance metric that measures true economic profit by subtracting the full cost of capital from a company's net operating profit after tax (NOPAT).
EVA = NOPAT – (Invested Capital × Cost of Capital)
Its strength lies in combining profitability, capital efficiency, and cost of capital-the three pillars that determine value creation for investors. Unlike traditional earnings or return metrics, EVA offers a single, integrated measure of whether a business is truly creating value above its capital costs.
But while conceptually powerful, EVA also comes with challenges:
It's often seen as a "black box" due to the adjustments required to strip away accounting distortions.
EVA can penalize long-term investments by relying on accounting profit, which often understates value creation due to expensing R&D and other long-term initiatives upfront
Without financial literacy across the organization, employees may struggle to see how their actions impact EVA.
Still, when broken down into operational drivers and paired with training, EVA can become a practical management tool-even for frontline decision-making.
I'm curious-have you used EVA or economic profit in your organization or client work?
How do you handle the trade-off between simplicity and economic accuracy in performance measurement?
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Mikhail Pilosyan CMA
Director/Manager
Meilen
Switzerland
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