Hi All,
I am off to Las Vegas for our global board meeting and IMA's 93rd annual conference and exposition!
IMA is financially healthy and growing around the world. This success must be sustained, as we have a unique responsibility to serve society by educating, certifying and connecting the world's best management accountants serving as trusted business advisors within their organizations.
But, in the face of competition from much larger entities, we must also do (at least) two other things - a) be innovative, not just in spirit but in delivering tangible, "wow" products and services that create incredible value for our members, and, b) strategic partnerships that expand our global footprint, awareness and adoption of the gold-standard CMA program.
The Wiley partnership is just one example (June 18, 2012 – IMA®, one of the largest and most respected associations focused exclusively on advancing the management accounting profession, and global publisher John Wiley & Sons, Inc., announced today a strategic partnership, involving co-branding, distribution, product enhancements, and innovation for IMA’s CMA ® (Certified Management Accountant) Learning System (CMA LS) exam prep suite of products. Wiley, publisher of some of the leading management and financial accounting textbooks and professional learning titles, will commence sales of the CMA LS suite of products later this year. Featuring a two-part exam program, IMA’s CMA credential represents a rigorous ssessment for accounting and finance career professionals. Through this new partnership, Wiley will publish and market IMA’s CMA LS product line through its global multi-channel sales distribution system and leverage the publisher’s innovative delivery options, including mobile applications).
Stay tuned very soon for more exciting announcements!
Jeff